Best Use of Animation & Special Effects

Honours ads that showcase outstanding animation techniques, whether 2D, 3D, or stop-motion. Recognizes commercials that excel in their use of visual effects to enhance storytelling.

Best Storytelling

Celebrates commercials that tell compelling and emotionally engaging stories.

Best Celebrity Endorsement

Recognizes the best use of a celebrity in a commercial, focusing on their integration with the brand's message.

Best Product/Service Launch

Honours commercials designed to launch a new product or service.

Best Ad Direction

Recognizes excellence in directing a commercial, including camera work, actor direction, and overall visual style.

Best Ad Writing

Honours the best-written commercial, focusing on dialogue, script, and overall narrative structure.

Best Brand Collaboration with GEC Show

This award honours the best use of Television Media by Brands or Organizations to maximising the reach and visibility among viewer and establishing brand connect through GEC Show

Use of TV

To recognise an influencer marketing campaign that has used the TV medium effectively to communicate the campaign message and delivered measurable impact and reach for the brand.

Best Brand Collaboration with Kids Show

This award honours the best use of Television Media by Brands or Organizations to maximising the reach and visibility among viewer and establishing brand connect through Kids Show

Best Brand Collaboration with Music Show

This award honours the best use of Television Media by Brands or Organizations to maximising the reach and visibility among viewer and establishing brand connect through Music Show

Best Brand Collaboration with News Show

This award honours the best use of Television Media by Brands or Organizations to maximising the reach and visibility among viewer and establishing brand connect through News Show

Best Brand Collaboration with Sports Show

This award honours the best use of Television Media by Brands or Organizations to maximising the reach and visibility among viewer and establishing brand connect through Sports Show

Best Automotive TV Ad Campaign

Recognizing outstanding TV campaigns done by the automotive products & services industry. Example: two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.

Best BFSI TV Ad Campaign

Recognizing outstanding TV campaigns done by the banking, financial services and insurance industry. Example: banks, insurance, loan, mutual funds, financial consultants, cash management services etc.

Best Consumer Durables & Electronics TV Ad Campaign

Recognizing outstanding TV campaigns done by the consumer durables & electronics industry. Example: household and office electronics, home furnishings & maintenance etc.

Best CSR, Social Welfare, Diversity & Inclusion TV Ad campaign

Recognizes commercials that focus on themes of diversity, inclusion, and representation in their storytelling. - Recognizing outstanding TV campaign that created awareness to promote social welfare. Example: public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.

Best Retail & E-commerce TV Ad campaign

Recognizing outstanding TV campaigns done by the e- commerce industry Example: ecommerce websites, online services, online retail/wholesale marketplaces.

Best FMCG (Food, Beverages, Beauty) TV Ad campaign

Recognizing outstanding TV campaigns by FMCG, food & beverages industry. Example: food products, home & personal care, cosmetics, dairy products, non-alcoholic beverages etc.

Best Jewellery, Fashion & Lifestyle TV Ad campaign

Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry. Example: apparel, footwear, accessories, luxury goods etc.

Best Healthcare & Wellness TV Ad campaign

Recognizing outstanding TV campaigns by pharma, h ygiene & wellness industry